Digital marketing, also known as online marketing, is the practice of promoting brands, products, or services through digital channels and technologies. This approach leverages the internet and various digital platforms to connect with potential customers, enhance brand visibility, and drive business growth. Businesses often engage in digital marketing services or hire a digital marketing agency to optimize their online presence.
Digital marketing can be broken into 12 main types:
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Affiliate Marketing
7. Mobile Marketing
8. Video Marketing
9. Influencer Marketing
10. Audio Marketing
11. Website Marketing
12.SMS Marketing
Digital marketing managers in the United States earn average annual salaries of more than $75,000. Other high-paying digital marketing roles include social media marketing specialists, PPC experts, digital marketing consultants, digital analytics experts, and search engine optimization (SEO) managers. Bloggers and YouTubers also have opportunities to write and video blogs professionally for digital marketing purposes.
